New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future. The paperback edition features a new preface by the authors. Also available in hardcover; ISBN 0875844162, $24.95Preface to the Paperback EditionPreface and Acknowledgments1. Getting Off the Treadmill2. How Competition for the Future Is Different3. Learning to Forget4. Competing for Industry Foresight5. Crafting Strategic Architecture6. Strategy as Stretch7. Strategy as Leverage8. Competing to Shape the Future9. Building Gateways to the Future10. Embedding the Core Competence Perspective11. Securing the Future12. Thinking DifferentlyNotesBibliographyIndexAbout the Authors