Digitizing the Customer Journey emphases the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today's highly competitive market, any business that wants to compete has to consider the advanced technologies available and use them as soon as possible or be left behind!Stephen J. Wright, provides many examples from various types of industries, giving clear steps on how to get started and implement such a system. He also discusses the effectiveness of this type of change in any business-to-consumer company, backed up by years of experience and market study.Digitizing the Customer Journey will answer the following questions and more:What are some of the ways technology has brought change to the economy?What is a customer journey?What are the three most important processes in every business?Why is a business that has digitized its processes likely to do better than one that hasn't?What are the best ways you can use technology to digitize the customer journey?What is a circular economy?Competing in a data driven market needs constant technology integration and analysis that will ultimately provide excellent user experience on all levels. Don't let your business lag behind. Order your copy now and get back into the game!