The movie trailer is king! Tomorrow's winner of today's movie-war will be the producer who recognizes this single fact: movies are a marketing business, not a moviemaking one. The problem is not better movies, or bigger ones. It's more effectively marketed movies. It's better movie trailers! That goes doubly so for horror movies. In "How To Make Horror Movie Trailers," trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight horror movie trailers. Never before have the secrets of Hollywood trailer-making been revealed-until now. Included: - The universal appeal of all blockbuster films - The secret ingredient of successful movies - How to sell story with film - Capture the audience's imagination - Examples from popular horror movie trailers - Persuade audiences with images - Capture the imagination with sound - Create blockbuster movie titles - The making of a horror movie trailer - And more!