Culture Can Make or Break Your STARTUPA great culture enables you to create an unassailable competitive advantage. It helps you to attract and keep your talent, create happiness in the workplace, increase your people’s engagement with their work, drive high performance, and attract investors and customers alike. You improve your odds of growing a successful and sustainable business because your people are aligned with your vision, they know what to do without you telling them, and they move heaven and earth to make the impossible possible.Your startup’s culture is more important than your funding, your products, or your marketing, because it underpins all those elements. It can’t be left to chance. This is the book that will help you to develop the culture of resilience and adaptability your startup needs to thrive in an era of disruption and uncertainty.Includes interview insights from Entrepreneur First, Panalyt, Sequoia, Grab, Amazon, Uber, Circles.Life, Apple, Rapyd, LinkedIn, PayPal, HK Telecom, and Tabalat.Target AudienceEntrepreneurs who understand the importance of culture at the beginning of their journey in building a business that will last.Business Leaders who need to transform their culture to attract, retain and develop great people to grow their businesses.Investors who want to help shape the culture of the businesses they've invested in.Professionals & Students who are new to the concept of Startup Culture and want to try something different in progressing their careers.