In The 500 Year Delta, Watts Wacker and Jim Taylor astounded readers with their sweeping vision of time and change. Now they proclaim the Age of the Individual – a world where life has never been more difficult, because it has never been easier. Today, individuals have far more power to claim their own futures than ever before, which means they have to follow four major rules to chart their courses: know who you are: know where you want to go; recognise your own seminal moments; and adopt an attitude of insurgency. As these rules are applied to organisations, they too can master the nine paradoxes that abound in everyday life and watch productivity go through the roof.