We will understand and explore the world of 'Public Relations' which is done on a zero budget. Yes, you read it right. Zero budget. You do not need a single penny to market your product using PR. Till date, Tesla has not spent a single dollar on paid ads. Yet, we know how strong their marketing is. The method they use is 'Public Relations'. XIAOMI came to India a few years back and in no time went on to stand amongst the top 3 mobile sellers in the country, all this on a zero ad budget. The way they did it - 'Public Relations'. We will explore all of this & much more in this book.