Name: Corporate Communication: Concepts and Practice (en Inglés)
SKU: 55955827
Price: 54.24 USD
Availability: InStock
Author: Jethwaney Jaishri

portada Corporate Communication: Concepts and Practice (en Inglés)

Corporate Communication: Concepts and Practice (en Inglés)

Formato

Libro Físico

Editorial

Routledge India

Autor

Jethwaney Jaishri

Idioma

Inglés

N° páginas

378

Encuadernación

Tapa Blanda

ISBN13

9781032694719

N° edición

Corporate Communication: Concepts and Practice (en Inglés)

Jethwaney Jaishri (Autor) · Routledge India · Tapa Blanda

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Reseña del libro "Corporate Communication: Concepts and Practice (en Inglés)"

Corporate Communication: Concepts and Practice--a comprehensive and engaging textbook--helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a "sense of being," on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.