Name: How to Create an Idea if you are not Ogilvy: The Secret Weapons of Advertising (en Inglés)
Price: 39.83 USD
Availability: InStock
Author: Alexey Ivanov
ISBN: 9783838212333

portada How to Create an Idea if you are not Ogilvy: The Secret Weapons of Advertising (en Inglés)

Formato

Libro Físico

Editorial

Ibidem Press

Autor

Alexey Ivanov

Año

2019

Idioma

Inglés

N° páginas

150

Encuadernación

Tapa Blanda

ISBN13

9783838212333

Categorías

How to Create an Idea if you are not Ogilvy: The Secret Weapons of Advertising (en Inglés)

Alexey Ivanov (Autor) · Ibidem Press · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "How to Create an Idea if you are not Ogilvy: The Secret Weapons of Advertising (en Inglés)"

Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true ad man constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.