Compartir
Madboy: Beyond mad Men: Tales From the Mad, mad World of Advertising (en Inglés)
Richard Kirshenbaum
(Autor)
·
Jerry Della Femina
(Prefacio de)
·
Open Road Media
· Tapa Blanda
Madboy: Beyond mad Men: Tales From the Mad, mad World of Advertising (en Inglés) - Kirshenbaum, Richard ; Della Femina, Jerry
$ 33.44
$ 51.45
Ahorras: $ 18.01
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 10 de Junio y el
Lunes 24 de Junio.
Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Madboy: Beyond mad Men: Tales From the Mad, mad World of Advertising (en Inglés)"
A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue--a firm where a skateboarding employee once bowled over an important client--but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.
