Name: Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture (en Inglés)
Price: 54.28 USD
Availability: InStock
Author: Sikarskie, Amanda ; Lan, Lan ; Liu, Peng
ISBN: 9781350286061

portada Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture (en Inglés)

Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture (en Inglés)

Formato

Libro Físico

Autor

Peng Liu

Lan Lan

Amanda Sikarskie

Editorial

Bloomsbury Visual Arts

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 2.5 cm

Peso

0.45 kg.

ISBN13

9781350286061

Categorías

China
Historia del arte
Cultura popular
Industrias de ropa, prendas de vestir y textil
Industrias del sector de la moda y belleza
Historia de asia

Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture (en Inglés)

Peng Liu (Autor) · Lan Lan (Autor) · Amanda Sikarskie (Autor) · Bloomsbury Visual Arts · Tapa Blanda

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Reseña del libro "Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture (en Inglés)"

Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.