Name: Marketing as Strategy: Understanding the Ceo's Agenda for Driving Growth and Innovation (en Inglés)
SKU: 1684741
Price: 35.59 USD
Availability: InStock
Author: Nirmalya Kumar
ISBN: 9781591392101

portada Marketing as Strategy: Understanding the Ceo's Agenda for Driving Growth and Innovation (en Inglés)

Marketing as Strategy: Understanding the Ceo's Agenda for Driving Growth and Innovation (en Inglés)

Formato

Libro Físico

Editorial

Harvard Business Press

Autor

Nirmalya Kumar

Año

2004

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

Peso

ISBN

1591392101

ISBN13

9781591392101

N° edición

Categorías

Ventas y marketing

Marketing as Strategy: Understanding the Ceo's Agenda for Driving Growth and Innovation (en Inglés)

Nirmalya Kumar (Autor) · Harvard Business Press · Tapa Dura

Libro Nuevo Importado

Envío: 17 a 24 días háb.

$ 64.70$ 35.59

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 2 unidades

$ 35.59

Llega entre el 02 Oct y el 16 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Marketing as Strategy: Understanding the Ceo's Agenda for Driving Growth and Innovation (en Inglés)"

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.