Name: Purple Goldfish Workbook: 10 Ways to Attract Raving Customers (en Inglés)
Price: 55.92 USD
Availability: InStock
Author: Carroll, Evan ; Phelps, Stan
ISBN: 9781732665286

portada Purple Goldfish Workbook: 10 Ways to Attract Raving Customers (en Inglés)

Purple Goldfish Workbook: 10 Ways to Attract Raving Customers (en Inglés)

Formato

Libro Físico

Autor

Stan Phelps

Evan Carroll

Editorial

9 Inch Marketing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

28.0 x 21.6 x 0.4 cm

Peso

0.20 kg.

ISBN13

9781732665286

Categorías

Atención al cliente

Purple Goldfish Workbook: 10 Ways to Attract Raving Customers (en Inglés)

Stan Phelps (Autor) · Evan Carroll (Autor) · 9 Inch Marketing · Tapa Blanda

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Reseña del libro "Purple Goldfish Workbook: 10 Ways to Attract Raving Customers (en Inglés)"

Are you looking to stand out from your competition?Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth. The workbook is broken up into three main parts: Part 1 - (The Why) Introduction - the case for focusing on customer experience.Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.