Name: Strategic Management: Theory & Cases: An Integrated Approach (en Inglés)
Price: 136.04 USD
Availability: InStock
Author: Charles W. L. Hill; Melissa A. Schilling; Gareth R. Jones
ISBN: 9781305502277

portada Strategic Management: Theory & Cases: An Integrated Approach (en Inglés)

Strategic Management: Theory & Cases: An Integrated Approach (en Inglés)

Formato

Libro Físico

Editorial

National Geographic Learning

Autor

Charles W. L. Hill; Melissa A. Schilling; Gareth R. Jones

Categoría

Libros de Textos

Año

2015

Idioma

Inglés

N° páginas

896

Encuadernación

Tapa Dura

ISBN13

9781305502277

N° edición

Strategic Management: Theory & Cases: An Integrated Approach (en Inglés)

Charles W. L. Hill; Melissa A. Schilling; Gareth R. Jones (Autor) · National Geographic Learning · Tapa Dura

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Reseña del libro "Strategic Management: Theory & Cases: An Integrated Approach (en Inglés)"

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.