Name: The Management of Innovation: Managing and Creating Technology Capital (en Inglés)
Price: 44.40 USD
Availability: InStock
Author: Galasso, Alberto
ISBN: 9781487553562

portada The Management of Innovation: Managing and Creating Technology Capital (en Inglés)

The Management of Innovation: Managing and Creating Technology Capital (en Inglés)

Formato

Libro Físico

Autor

Alberto Galasso

Editorial

Rotman-Utp Publishing

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 2.5 cm

ISBN13

9781487553562

Categorías

Estrategia empresarial
Emprendimiento y emprendedores
Gestión: liderazgo y motivación

The Management of Innovation: Managing and Creating Technology Capital (en Inglés)

Alberto Galasso (Autor) · Rotman-Utp Publishing · Tapa Dura

Libro Nuevo Importado

Envío: 16 a 23 días háb.

$ 80.73$ 44.40

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 2 unidades

$ 44.40

Llega entre el 15 Jul y el 28 Jul a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "The Management of Innovation: Managing and Creating Technology Capital (en Inglés)"

Despite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manage and create new technologies are often neglected by entrepreneurs and corporate managers. The Management of Innovation examines how firms can leverage and create technology capital.Over the past two decades, economists and management scholars have developed several new insights into how large companies and start-ups can be more innovative. Many of these research findings have not yet reached management practice. Alberto Galasso aims to address this issue by providing an accessible overview of the innovation literature and a discussion of the latest research findings.The analysis considers the two key stages of the innovation process: technology management and technology creation. Each stage involves complex managerial decisions related to resource allocation and the assessment of relevant costs and benefits. This book examines the most frequent trade-offs that shape the innovation process across these two stages. It also provides an introduction to intellectual property and patent analytics. In doing so, The Management of Innovation provides MBA students and practitioners the necessary tools and insights to help avoid poor decisions by start-up entrepreneurs and corporate managers alike.