Name: transformations of retailing in europe after 1945 (en Inglés)
Price: 255.92 USD
Availability: InStock
Author: Jessen, Ralph ; Langer, Lydia
ISBN: 9781409424444

portada transformations of retailing in europe after 1945 (en Inglés)

transformations of retailing in europe after 1945 (en Inglés)

Formato

Libro Físico

Autor

Lydia Langer

Ilustrado por

Ralph Jessen

Editorial

Routledge

Idioma

Inglés

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 1.6 cm

Peso

0.54 kg.

ISBN

1409424448

ISBN13

9781409424444

Categorías

Siglo xx, c. 1900-c. 1999
Industrias minoristas y de distribución mayorista
Historia general y del mundo

transformations of retailing in europe after 1945 (en Inglés)

Lydia Langer (Autor) · Ralph Jessen (Ilustrado por) · Routledge · Tapa Dura

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Reseña del libro "transformations of retailing in europe after 1945 (en Inglés)"

After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.