Name: Youtubers: How Youtube Shook up tv and Created a new Generation of Stars (en Inglés)
Price: 16.38 USD
Availability: InStock
Author: Chris Stokel-Walker
ISBN: 9781912454228

portada Youtubers: How Youtube Shook up tv and Created a new Generation of Stars (en Inglés)

Formato

Libro Físico

Editorial

Canbury Press

Autor

Chris Stokel-Walker

Año

2021

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

ISBN13

9781912454228

Categorías

Literatura juvenil: biografías y autobiografías
ciencia y tecnología para jóvenes

Youtubers: How Youtube Shook up tv and Created a new Generation of Stars (en Inglés)

Chris Stokel-Walker (Autor) · Canbury Press · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Youtubers: How Youtube Shook up tv and Created a new Generation of Stars (en Inglés)"

Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom – while getting the facts on brand deals, burnout and authenticity.This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.Table of ContentsPART IPOWER AND BEGINNINGS1. Uploading: Casey Neistat and the power of YouTube2. Jake Paul: cars, money, and a burning swimming pool3. Me At the Zoo: Jawed Karim and the worst video of all time4. Viral comedy: YouTube laughs all the way to the bank5. Grace Helbig and the first stars of vlogging6. From Russia to Latin America: YouTube goes globalPART IIENGINE ROOM: HOW YOUTUBE WORKS7. The Algorithm: YouTube’s secret formula8. Policing YouTube: extremism and the Adpocalypse9. Sponsored content: the tale of Dodie Clark and Heinz beansPART IIICHARTING THE STARS10. Know your YouTube: elite, macro-influencer and micro-influencer11. Elite influencers: fighting their way to the top12. Child stars: meet MattyB, who gets two million views a day13. Macro-influencers: beauty, crime and DIY14. Micro-influencers: speaking to a devoted audiencePART IVBEHIND THE SCENES: SNAPSHOTS15. Summer in the City: a gathering of the influencers16. Collaboration: Sapphire builds a career17. Management: Sarah Weichel, star agent18. Training camp: with the 11-year-old YouTubers19. YouTube school: with the adult entrepreneursPART VCAUGHT IN THE MACHINE20. Pranks for views: why Monalisa Perez shot her boyfriend21. Authenticity: the fourth wall for YouTubers22. Burnout: slaves to the algorithm23. Fanatical fans: obsessive relationshipsPART VITHE BATTLE FOR CONTROL24. YouTubers found a union25. Patreon: seeking independent support26. Merchandise: from books to pop socketsPART VIITHE FUTURE: YOUTUBE v TV27. Invasion of the Hollywood stars28. Is YouTube killing traditional TV?29. Online video war: YouTube v FacebookPART VIIICONCLUSION30. A flawed winnerGlossaryAcknowledgementsNotesIndex