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Achieving Quality in Financial Service Organizations: How to Identify and Satisfy Customer Expectations (en Inglés)
Robert E. Grasing; Michael H. Hessick (Autor)
·
Praeger
· Tapa Dura
Achieving Quality in Financial Service Organizations: How to Identify and Satisfy Customer Expectations (en Inglés) - Robert E. Grasing; Michael H. Hessick
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Origen: Estados Unidos
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Reseña del libro "Achieving Quality in Financial Service Organizations: How to Identify and Satisfy Customer Expectations (en Inglés)"
Two consultants examine the need for increased attention to quality in this rapidly growing and changing field. Drawing on numerous examples of successful quality improvement programs in banks, insurance companies, and other organizations, the authors provide detailed suggestions for improving accuracy, timeliness and consistency in service delivery. Changing employee attitudes to reflect the organization's commitment to quality also is covered. Accounting professionals in financial service organizations, particularly at the management level, will want to examine this book. Journal of AccountancyAs a result of the deregulation and diversification of the financial service industry, consumers in the 1980s can choose from among a wide range of options. As full-line services are offered by more companies--from banks to insurance firms to mail order and department store chains--competition has grown intense. Financial organizations must distinguish basically similar products and services from those of other companies in order to attract and retain today's increasingly sophisticated customer. This practical handbook, written by two experienced consulting executives in the field, shows how to compete successfully by improving the quality, selection, and delivery of services. Based on proven, field-tested methods developed by the Robert E. Nolan Company, a leading consultant to the banking and insurance industries, it presents clear, step-by-step methods for designing and implementing financial service packages that will satisfy customer needs.
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