Name: Advanced Digital Marketing Strategies in a Data-Driven Era (en Inglés)
SKU: 60346840
Price: 197.08 USD
Availability: InStock
Author: Saura, Jose Ramon

portada Advanced Digital Marketing Strategies in a Data-Driven Era (en Inglés)

Advanced Digital Marketing Strategies in a Data-Driven Era (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Saura, Jose Ramon

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

Dimensiones

27.9x21.6x1.9 cm

Peso

0.85 kg.

ISBN13

9781799880042

Categorías

Mercadeo en línea («online marketing»)

Advanced Digital Marketing Strategies in a Data-Driven Era (en Inglés)

Saura, Jose Ramon (Autor) · Business Science Reference · Tapa Blanda

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Reseña del libro "Advanced Digital Marketing Strategies in a Data-Driven Era (en Inglés)"

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.