Name: Advanced Marketing Management (en Inglés)
SKU: 66267765
Price: 79.68 USD
Availability: InStock
Author: Devi, D. Renuka; Praveen, U.

portada Advanced Marketing Management (en Inglés)

Advanced Marketing Management (en Inglés)

Formato

Libro Físico

Editorial

LAP Lambert Academic Publishing

Autor

Devi, D. Renuka; Praveen, U.

Idioma

Inglés

N° páginas

104

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.6 cm

ISBN13

9786209124365

Advanced Marketing Management (en Inglés)

Devi, D. Renuka; Praveen, U. (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 25 a 32 días háb.

$ 144.87$ 79.68

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 79.68

Llega entre el 22 Sep y el 05 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Advanced Marketing Management (en Inglés)"

Marketing Management is a foundational text that provides a comprehensive overview of how companies create, deliver, and sustain value for customers in order to achieve business success. It combines strategic thinking with practical applications, offering insights into both classical and modern marketing practices. At its core, marketing is defined as the process of understanding customer needs, creating products and services that satisfy those needs, and building strong customer relationships to capture value in return. The book emphasizes the importance of customer-centric thinking and introduces marketing as both a science and an art. The book also discusses the importance of market segmentation, targeting, and positioning (STP). Segmentation divides the market into distinct groups of buyers with similar needs or behaviors. Targeting involves selecting the most attractive segments to serve, while positioning is about creating a distinct image of the brand or product in the minds of the target audience.