Name: Advances in Customer Relationship Management (en Inglés)
SKU: 58976538
Price: 147.72 USD
Availability: InStock
Author: Catalan-Matamoros, Daniel
ISBN: 9789535105169

portada Advances in Customer Relationship Management (en Inglés)

Advances in Customer Relationship Management (en Inglés)

Formato

Libro Físico

Editorial

Intechopen

Autor

Catalan-Matamoros, Daniel

Idioma

Inglés

N° páginas

158

Encuadernación

Tapa Dura

Dimensiones

24.4x17x1.1 cm

Peso

0.45 kg.

ISBN13

9789535105169

Categorías

Estrategia empresarial

Advances in Customer Relationship Management (en Inglés)

Catalan-Matamoros, Daniel (Autor) · Intechopen · Tapa Dura

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Reseña del libro "Advances in Customer Relationship Management (en Inglés)"

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.