Formato

Libro Físico

Autor

Leo Pearlstein

Editorial

Createspace

Idioma

Inglés

N° páginas

168

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.9 cm

Peso

0.23 kg.

ISBN13

9781523734382

Categorías

Ventas y marketing

Adventures In PR (en Inglés)

Leo Pearlstein (Autor) · Createspace · Tapa Blanda

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Reseña del libro "Adventures In PR (en Inglés)"

Publicity Pioneer, Leo Pearlstein, shares his favorite "Adventures in PR," with a rare collection of many classic celebrity photos. The reader will find it easy and entertaining reading for just the story telling alone, pointing out the excitement of these PR campaigns, describing the successes and mishaps that Leo and his agency encountered. The reader will also learn from these adventures that they, too, can apply these experiences to almost any of their own business activities. Included are some stories of mishaps that interfered with various public relations projects that were turned into successes. Leo also shares over 50 classic celebrity photos that were part of his many PR adventures, working with celebrities to promote their stories and his clients' food products. The reader will enjoy Leo's creative approach to gain positive publicity for his clients, some humorous, some overcoming challenges, some shocking, but all successful.