Name: Advertising and Public Relations Principles (en Inglés)
SKU: 63474300
Price: 84.49 USD
Availability: InStock
Author: Dr Moses Udemezue Okoye; Dr Christian Nwakanma

portada Advertising and Public Relations Principles (en Inglés)

Advertising and Public Relations Principles (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Dr Moses Udemezue Okoye; Dr Christian Nwakanma

Idioma

Inglés

N° páginas

148

Encuadernación

Tapa Blanda

ISBN13

9786208224646

Advertising and Public Relations Principles (en Inglés)

Dr Moses Udemezue Okoye; Dr Christian Nwakanma (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Advertising and Public Relations Principles (en Inglés)"

Main focus of this book Economic and social Issues in Advertising and Public Relations in the 21ist century the book tried to analytically look at advertising and society, classification of advertising, budgeting, advertising campaigns management, budgeting implementation and evaluation and other related issues. Identifying the target market, the right channel of communication the message strategy and concept development is the central idea of this book. Planning is key to a successful public relations campaign. This stage or process involves proper formulation of objectives and risk assessment on the identified need. Also, it involves budget setting, defending and securing approval from management who sometimes act or respond as if it were waste of money. The book therefore gives an insight into what to budget for, for when you budget well you defend well. What it takes to manage advertising campaign and implement public relations programmes for various publics and stakeholders in an organisation in the 21st century.