Name: Advertising and Societies: Global Issues, Second Edition (en Inglés)
Price: 94.21 USD
Availability: InStock
Author: Jones, Steve ; Frith, Katherine T. ; Mueller, Barbara
ISBN: 9781433103858

portada Advertising and Societies: Global Issues, Second Edition (en Inglés)

Advertising and Societies: Global Issues, Second Edition (en Inglés)

Formato

Libro Físico

Autor

Barbara Mueller

Katherine T. Frith

Ilustrado por

Steve Jones

Editorial

Peter Lang Inc., International Academic Publi

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

Dimensiones

25.1 x 17.8 x 1.5 cm

Peso

0.52 kg.

ISBN

9781433103858

ISBN13

9781433103858

N° edición

0002

Categorías

Sociedad y cultura: general
Educación
Publicidad

Advertising and Societies: Global Issues, Second Edition (en Inglés)

Barbara Mueller (Autor) · Katherine T. Frith (Autor) · Steve Jones (Ilustrado por) · Peter Lang Inc., International Academic Publi · Tapa Blanda

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Reseña del libro "Advertising and Societies: Global Issues, Second Edition (en Inglés)"

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.