Name: Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy (en Inglés)
Price: 79.63 USD
Availability: InStock
Author: Hörner, Thomas
ISBN: 9783658405502

portada Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy (en Inglés)

Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy (en Inglés)

Formato

Libro Físico

Autor

Thomas Hörner

Editorial

Springer

Idioma

Inglés

N° páginas

255

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.5 cm

Peso

0.35 kg.

ISBN13

9783658405502

Categorías

Ventas y marketing

Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy (en Inglés)

Thomas Hörner (Autor) · Springer · Tapa Blanda

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Reseña del libro "Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy (en Inglés)"

Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like? This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies.