portada Against political marketing (en Inglés)

Formato

Libro Físico

Autor

Juan Ignacio Issa

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

Peso

0.11 kg.

ISBN13

9786206932864

Categorías

Política y gobierno

Against political marketing (en Inglés)

Juan Ignacio Issa (Autor) · Our Knowledge Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 25 a 32 días háb.

$ 134.66$ 74.06

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 74.06

Llega entre el 28 Sep y el 12 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Against political marketing (en Inglés)"

The crisis of political representation and certain transformations of modernity, such as networked communication, have given rise to an almost dystopian political situation, a consequence of the primacy of the political marketing model: de-ideologisation, hyper-personalism, negative communication of the opposition, micro-segmentation of publics. Against this, the author vindicates the know-how (or rationality) of Political Communication, which prioritises pragmatic-discursive coherence and conceives political positioning as the result of a historical process (Mercedes Durá-Lizán, researcher Universitas Miguel Hernández - Spain). The work has the rare virtue of tackling a topic of current debate in simple language that is at the same time precise and never lacking in depth. It is a good proposal for those who want to understand what political communication is all about, and at the same time serves as an accessible guide for those who want to get started in the subject, often using everyday examples. It incorporates an agenda of debates to guide solutions and provide elements for discernment (Washington Uranga Journalist, teacher-researcher).