Name: Agile Marketing: The Incomplete Guide (en Inglés)
SKU: 62277439
Price: 17.24 USD
Availability: InStock
Author: Gez Smith

portada Agile Marketing: The Incomplete Guide (en Inglés)

Agile Marketing: The Incomplete Guide (en Inglés)

Formato

Libro Físico

Editorial

Bunny Picnic

Autor

Gez Smith

Idioma

Inglés

N° páginas

200

Encuadernación

Tapa Blanda

ISBN13

9780957275423

N° edición

Agile Marketing: The Incomplete Guide (en Inglés)

Gez Smith (Autor) · Bunny Picnic · Tapa Blanda

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Reseña del libro "Agile Marketing: The Incomplete Guide (en Inglés)"

Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.