Name: Agricultural Marketing (en Inglés)
Price: 154.49 USD
Availability: InStock
Author: Maxwell, Albert
ISBN: 9781641162951

portada Agricultural Marketing (en Inglés)

Formato

Libro Físico

Ilustrado por

Albert Maxwell

Editorial

Callisto Reference

Autor

Maxwell, Albert

Idioma

Inglés

Encuadernación

Tapa Dura

Dimensiones

28.0 x 21.6 x 1.3 cm

Peso

0.72 kg.

ISBN13

9781641162951

Categorías

Agricultura y explotaciones agropecuarias

Agricultural Marketing (en Inglés)

Albert Maxwell (Ilustrado por) · Callisto Reference · Tapa Dura

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Reseña del libro "Agricultural Marketing (en Inglés)"

Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.