Name: Amazon Case Study. The Best Marketing Strategies Aren't Top Down, They're Outside In (en Inglés)
Price: 40.04 USD
Availability: InStock
Author: Sangwa, Sixbert
ISBN: 9783346411297

portada Amazon Case Study. The Best Marketing Strategies Aren't Top Down, They're Outside In (en Inglés)

Amazon Case Study. The Best Marketing Strategies Aren't Top Down, They're Outside In (en Inglés)

Formato

Libro Físico

Autor

Sixbert Sangwa

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 0.2 cm

Peso

0.05 kg.

ISBN13

9783346411297

Categorías

Mercadeo en línea («online marketing»)

Amazon Case Study. The Best Marketing Strategies Aren't Top Down, They're Outside In (en Inglés)

Sixbert Sangwa (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Amazon Case Study. The Best Marketing Strategies Aren't Top Down, They're Outside In (en Inglés)"

Academic Paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: This work uses Amazon as a case study organisation to criticize the statement: "The best marketing strategies aren't top down, they're outside in, starting with the customers' needs and wants." It makes use of different academic literatures to evaluate how the customer voice drives strategic marketing decisions in this organisation. In its history, the company's success has been grounded on its effective strategic planning which is purely customer-oriented. The analysis of the company marketing strategy has shown that Amazon enjoys the advantages of the web technology, which the company is hyper dependent on. However, due to putting customer first, the company has also opened some physical outlets in different locations where Amazon applies a 4Ps Marketing strategy besides segmentation and positioning. Although the company has developed its strengths and positioned itself as a global giant, it was advised to focus on four core elements of marketing mix, since all other companies are striving to become customer-oriented and different offline companies are coming online, which gradually increases the competition.