Name: An Alternative Approach: Re-enchanting Consumption (en Inglés)
SKU: 66231128
Price: 116.01 USD
Availability: InStock
Author: Belk, Russell W.; Publishers, Vibrant

portada An Alternative Approach: Re-enchanting Consumption (en Inglés)

An Alternative Approach: Re-enchanting Consumption (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Belk, Russell W.; Publishers, Vibrant

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Dura

Dimensiones

22.9x15.2x1.9 cm

ISBN13

9781636515120

An Alternative Approach: Re-enchanting Consumption (en Inglés)

Belk, Russell W.; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Dura

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Reseña del libro "An Alternative Approach: Re-enchanting Consumption (en Inglés)"

An Alternative Approach: Re-enchanting Consumption explores how consumption can be more than routine or rational-it can be magical, emotional, and transformative. In this book, Russell W. Belk challenges conventional marketing models by introducing a human-centered, imaginative perspective on how and why people consume.Belk examines the role of fantasy, mythology, ritual, and storytelling in modern consumer culture. He draws attention to how consumption can evoke awe, nostalgia, and even spiritual connection-re-enchanting the otherwise utilitarian view of the marketplace.This book is ideal for readers interested in cultural marketing, qualitative research, and the symbolic dimensions of consumer experience. It offers a deeply reflective and creative look into how consumers find meaning through brands, products, and consumption rituals.Part of the Legend in Consumer Behavior series, this book captures Belk's departure from traditional frameworks and his enduring impact on postmodern and experiential marketing scholarship.