Name: Analysing Web Traffic. A Case Study on Artificial and Genuine Advertisement-Related Behaviour
SKU: 64789882
Price: 147.87 USD
Availability: InStock
Author: Agnieszka Jastrzebska;Tomasz Zwierzchowski;Slawomir Zadrozny;Olgierd Hryniewicz;Mariusz Kozakiewicz;Marek Gajewski;Karol Opara;Jan W. Owsinski

portada Analysing Web Traffic. A Case Study on Artificial and Genuine Advertisement-Related Behaviour

Analysing Web Traffic. A Case Study on Artificial and Genuine Advertisement-Related Behaviour

Formato

Libro Físico

Editorial

Springer International Publishing AG

Autor

Agnieszka Jastrzebska;Tomasz Zwierzchowski;Slawomir Zadrozny;Olgierd Hryniewicz;Mariusz Kozakiewicz;Marek Gajewski;Karol Opara;Jan W. Owsinski

Colección

Studies in Big Data

Año

2024

N° páginas

156

Encuadernación

Tapa Blanda

Dimensiones

23.5x15.5 cm

ISBN13

9783031325052

Analysing Web Traffic. A Case Study on Artificial and Genuine Advertisement-Related Behaviour

Agnieszka Jastrzebska;Tomasz Zwierzchowski;Slawomir Zadrozny;Olgierd Hryniewicz;Mariusz Kozakiewicz;Marek Gajewski;Karol Opara;Jan W. Owsinski (Autor) · Springer International Publishing AG · Tapa Blanda

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Reseña del libro "Analysing Web Traffic. A Case Study on Artificial and Genuine Advertisement-Related Behaviour"

This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic. A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and theappropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.