Name: Application of Attention Principles in E-Environment: Including Practical Guide to Moderated User Testing via eye Tracking for Websites. (en Inglés)
SKU: 62583045
Price: 80.74 USD
Availability: InStock
Author: Miroslav Suchý
ISBN: 9783659758690

portada Application of Attention Principles in E-Environment: Including Practical Guide to Moderated User Testing via eye Tracking for Websites. (en Inglés)

Application of Attention Principles in E-Environment: Including Practical Guide to Moderated User Testing via eye Tracking for Websites. (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Miroslav Suchý

Idioma

Inglés

N° páginas

112

Encuadernación

Tapa Blanda

ISBN13

9783659758690

Application of Attention Principles in E-Environment: Including Practical Guide to Moderated User Testing via eye Tracking for Websites. (en Inglés)

Miroslav Suchý (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Application of Attention Principles in E-Environment: Including Practical Guide to Moderated User Testing via eye Tracking for Websites. (en Inglés)"

Attention is today a scarce resource, which is from physiological substance of the human brain to a certain extent limited. Abundance of information that affect the user who grasp the information, cause a mismatch between the information that is infinite and ever growing, and user attention, which is used during the processing of this information. From the perspective of Attention economy, there are principles that explain how attention works. This work aims to verify these principles of attention in the electronic environment by measuring eye movements of sample of tested participants during execution of proposed tasks on particular website. Using a technology called eye-tracking there are collected supportive data on user's allocated attention in context of executed tasks on the website. These data are analysed and compared with the principles of attention. The analysis of the tested sample of website users confirmed that attention principles really corresponds with the measured allocated attention and also revealed a clear relationship between the various measured amounts of attention and subsequent user behaviour, which was nearly identical at most of the observed users.