Name: ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT (en Inglés)
SKU: 65454115
Price: 45.16 USD
Availability: InStock
Author: NICOLETA VALENTINA FLOREA;GABRIEL CROITORU;LAVINIA DENISIA CUC

portada ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT (en Inglés)

ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT (en Inglés)

Formato

Libro Físico

Editorial

LAP LAMBERT Academic Publishing

Autor

NICOLETA VALENTINA FLOREA;GABRIEL CROITORU;LAVINIA DENISIA CUC

Año

2025

Idioma

Inglés

N° páginas

108

Encuadernación

Tapa Blanda

Dimensiones

22x15 cm

ISBN13

9786208453077

ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT (en Inglés)

Nicoleta Valentina Florea;Gabriel Croitoru;Lavinia Denisia Cuc (Autor) · LAP LAMBERT Academic Publishing · Tapa Blanda

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Reseña del libro "ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT (en Inglés)"

This book explores the integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) to enhance organizational performance, customer loyalty, and marketing efficiency. It begins by defining CRM and its strategic, operational, analytical, and collaborative forms, emphasizing the value of long-term customer relationships. The book examines how AI revolutionizes CRM through predictive analytics, personalized interactions, customer segmentation, sentiment analysis, and journey mapping. It discusses digital marketing trends and the behavior of modern digital consumers, especially younger generations, in an AI-driven marketplace. Tools like machine learning, chatbots, and data analytics improve customer targeting, satisfaction, and retention. Strategies for reducing customer churn and reactivating lost clients are detailed, supported by key performance indicators. The book highlights how AI transforms traditional CRM into a dynamic, data-driven approach that fosters trust, value creation, and competitive advantage.