Name: As if by Design: How Creative Behaviors Really Evolve (en Inglés)
SKU: 53522167
Price: 53.20 USD
Availability: InStock
Author: Wasserman, Edward A.
ISBN: 9781108745109

portada As if by Design: How Creative Behaviors Really Evolve (en Inglés)

As if by Design: How Creative Behaviors Really Evolve (en Inglés)

Formato

Libro Físico

Autor

Edward A. Wasserman

Editorial

Cambridge University Press

Año

2021

Idioma

Inglés

N° páginas

332

Encuadernación

Tapa Blanda

Dimensiones

22.6x20.6x1.8 cm

Peso

0.50 kg.

ISBN13

9781108745109

Categorías

Cognición y psicología cognitiva

As if by Design: How Creative Behaviors Really Evolve (en Inglés)

Edward A. Wasserman (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "As if by Design: How Creative Behaviors Really Evolve (en Inglés)"

The eureka moment is a myth. It is an altogether naïve and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. Focusing on the process rather than the product of innovation elevates behavior to the very center of the creative human endeavor.