Name: Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior (en Inglés)
SKU: 49489287
Price: 35.80 USD
Availability: InStock
Author: Finger, Lutz ; Dutta, Soumitra
ISBN: 9781449336752

portada Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior (en Inglés)

Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior (en Inglés)

Formato

Libro Físico

Autor

Lutz Finger

Soumitra Dutta

Editorial

O'Reilly Media

Año

2014

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

Dimensiones

22.7x16.2x1.8 cm

Peso

0.46 kg.

ISBN13

9781449336752

N° edición

Categorías

Estrategia empresarial
Toma de decisiones en la gestión de empresas

Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior (en Inglés)

Lutz Finger (Autor) · Soumitra Dutta (Autor) · O'Reilly Media · Tapa Blanda

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Reseña del libro "Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior (en Inglés)"

You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.