Name: attacking the crown jewels (en Inglés)
SKU: 25261957
Price: 29.62 USD
Availability: InStock
Author: Bookman, Phil
ISBN: 9781419625923

portada attacking the crown jewels (en Inglés)

Formato

Libro Físico

Autor

Phil Bookman

Editorial

Booksurge Publishing

Año

2007

Idioma

Inglés

N° páginas

178

Encuadernación

Tapa Blanda

Dimensiones

20.3x13.3x1 cm

Peso

0.19 kg.

ISBN

1419625926

ISBN13

9781419625923

Categorías

Gestión: liderazgo y motivación

attacking the crown jewels (en Inglés)

Phil Bookman (Autor) · Booksurge Publishing · Tapa Blanda

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Reseña del libro "attacking the crown jewels (en Inglés)"

Protect your crown jewels. Attack theirs. How do companies like Microsoft, Google and IBM protect themselves against strategic competitive threats and grow their revenue and profit at the same time? In this groundbreaking book, Silicon Valley veteran Phil Bookman reveals the strategy they use to divert their competitor's resources away from the product that threatens them. This book introduces the Strategic Competitive Defense Planning Process. Step-by-step instructions walk you through assessing competitive threats, selecting the ones to focus on strategically, and planning defenses against them. Worksheets and a case study help guide you through the process. Highlights include: The three key factors that determine which competitive threats are truly strategic. How to defend your strategy and build a new growth line of business. How to get another company to defend your strategy. How to protect your strategy with almost no investment. The eleven steps to assuring attack success.