Name: Attitude, Identity, and Influence (en Inglés)
SKU: 66275974
Price: 85.24 USD
Availability: InStock
Author: Bettman, James R.; Publishers, Vibrant
ISBN: 9781636516004

portada Attitude, Identity, and Influence (en Inglés)

Attitude, Identity, and Influence (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Bettman, James R.; Publishers, Vibrant

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.9 cm

ISBN13

9781636516004

Attitude, Identity, and Influence (en Inglés)

Bettman, James R.; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

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Reseña del libro "Attitude, Identity, and Influence (en Inglés)"

Attitude, Identity, and Influence by James R. Bettman offers a compelling look into how internal beliefs and social dynamics shape consumer behavior. This book explores the psychological underpinnings of attitude formation, the role of self-concept in brand choice, and how consumers navigate influence from peers, culture, and media.Bettman synthesizes research from social psychology and behavioral marketing to explain how identity-driven motives interact with cognitive processing. Topics include value alignment, attitude strength, resistance to persuasion, and the influence of group norms on purchasing behavior. The result is a rich analysis of how who we are-and who we want to be-affects what we buy.A valuable resource for researchers, marketers, and branding professionals, this book highlights strategies to connect authentically with consumers based on identity relevance and attitudinal resonance. As part of the Legend in Consumer Behavior series, Bettman's work continues to illuminate the complex forces that shape modern consumer decision-making.