Name: Aviation Marketing (en Inglés)
SKU: 57099518
Price: 148.86 USD
Availability: InStock
Author: Mumere, Nuved
ISBN: 9788119365456

Formato

Libro Físico

Autor

Nuved Mumere

Editorial

Discovery Publishing House Pvt Ltd

Idioma

Inglés

N° páginas

250

Encuadernación

Tapa Dura

Dimensiones

24.4x17x1.6 cm

Peso

0.60 kg.

ISBN13

9788119365456

Categorías

Ficción: general y literaria

Aviation Marketing (en Inglés)

Nuved Mumere (Autor) · Discovery Publishing House Pvt Ltd · Tapa Dura

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Reseña del libro "Aviation Marketing (en Inglés)"

The airline industry is currently undergoing significant changes and facing various challenges. One of the key challenges is to provide consistent service while adapting quickly to evolving social media tools, cyber security threats, and passenger expectations. Traditional methods like surveys have proven to be slow and ineffective in adapting to these changes. In order to remain competitive in today's global economy, airlines must embrace increased efficiency, agility, and transparency, as they operate in a hyper-digital world.To gain a comprehensive understanding of marketing strategies in the aviation industry, the book "Aviation Marketing" provides insights into both business-to-business (B2B) and business-to-consumer (B2C) marketing strategies, concepts, and tools. It offers a holistic view of the marketing landscape in the aeronautics sector, providing airlines with valuable knowledge to navigate the challenges they face.