Name: Avoiding Critical Marketing Errors: How to go From Dumb to Smart Marketing (en Inglés)
SKU: 52462149
Price: 41.87 USD
Availability: InStock
Author: Richard D. Czerniawski

portada Avoiding Critical Marketing Errors: How to go From Dumb to Smart Marketing (en Inglés)

Avoiding Critical Marketing Errors: How to go From Dumb to Smart Marketing (en Inglés)

Formato

Libro Físico

Editorial

Brand Development Network International

Autor

Richard D. Czerniawski

Año

2020

Idioma

Inglés

N° páginas

322

Encuadernación

Tapa Blanda

ISBN13

9781733260800

Categorías

Ventas y marketing

Avoiding Critical Marketing Errors: How to go From Dumb to Smart Marketing (en Inglés)

Richard D. Czerniawski (Autor) · Brand Development Network International · Tapa Blanda

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Reseña del libro "Avoiding Critical Marketing Errors: How to go From Dumb to Smart Marketing (en Inglés)"

AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their marketing to matter more and are keen to make it happen - now! Marketing is underutilized and losing its relevance. Ignorance of proven principles, along with a failure to adopt best practices and quality processes, is at the root of the decline of marketing's role and relevance in the present era. Poor marketing, including slip-ups, oversights and a lack of predictability of marketing results, contributes to retarding versus optimizing brand and corporate performance. Yet, in today's "age of abundance and sameness," where generally acceptable quality (GAQ) rules, marketing is more essential than ever. This book, written by Richard Czerniawski, a veteran, career marketer, tackles critical marketing errors, those grave blunders, slip-ups and missteps, both of omission and commission, that not only lead to underperformance but threaten marketing relevance and brand survival. Importantly, this book addresses what all marketers and their organizations need to do to achieve smart marketing, so it matters where it counts: in the marketplace.