Name: Behavioral Economics: Real-World Case Studies
SKU: 67534277
Price: 49.46 USD
Availability: InStock
Author: Elena Ortiz-Teran;Rafael López-Pérez

portada Behavioral Economics: Real-World Case Studies

Behavioral Economics: Real-World Case Studies

Formato

Libro Físico

Editorial

Civitas

Autor

Elena Ortiz-Teran;Rafael López-Pérez

Colección

Social Work

Año

2026

Idioma

Español

N° páginas

275

Encuadernación

Tapa Blanda

ISBN13

9788410858954

Editado en

España

Behavioral Economics: Real-World Case Studies

Elena Ortiz-Teran;Rafael López-Pérez (Autor) · Civitas · Tapa Blanda

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Reseña del libro "Behavioral Economics: Real-World Case Studies"

Collective work applying behavioral economics to real cases to improve public policy, market regulation, contractual design and the protection of freedom of choice.

The book brings together nine case studies showing how behavioral economics operates in real and legally relevant contexts. It analyses behavioral interventions in vaccination, municipal innovation units and evidence based urban and health policies. It examines the corporate green transition through financial products such as green mortgages and the gap between sustainability narratives and actual decisions. It addresses retirement planning and longevity financing with a multidimensional age approach. It studies the redesign of value propositions, customer experience management and debt recovery in regulated sectors. It closes with a reflection on freedom, choice architecture, digital ecosystems and the ethical limits of behavioral influence.

Study of corporate sustainability decisions and green financial products aligned with current regulatory frameworks.

Final reflection on freedom of choice and risks of preference steering in digital and technically complex markets.

Final reflection on freedom of choice and risks of preference steering in digital and technically complex markets.