Name: Big Data Analytics: Applications in Business and Marketing (en Inglés)
SKU: 55662826
Price: 92.36 USD
Availability: InStock
Author: Kiran Chaudhary; Mansaf Alam

portada Big Data Analytics: Applications in Business and Marketing (en Inglés)

Big Data Analytics: Applications in Business and Marketing (en Inglés)

Formato

Libro Físico

Editorial

Auerbach Publications

Autor

Kiran Chaudhary; Mansaf Alam

Idioma

Inglés

N° páginas

261

Encuadernación

Tapa Dura

ISBN13

9781032007885

N° edición

Big Data Analytics: Applications in Business and Marketing (en Inglés)

Kiran Chaudhary; Mansaf Alam (Autor) · Auerbach Publications · Tapa Dura

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Reseña del libro "Big Data Analytics: Applications in Business and Marketing (en Inglés)"

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.