Name: Big Data Analytics: Digital Marketing and Decision-Making (en Inglés)
SKU: 62949289
Price: 56.74 USD
Availability: InStock
Author: Chaudhary Kiran,Alam Mansaf

portada Big Data Analytics: Digital Marketing and Decision-Making (en Inglés)

Big Data Analytics: Digital Marketing and Decision-Making (en Inglés)

Formato

Libro Físico

Editorial

Auerbach Publications

Autor

Chaudhary Kiran,Alam Mansaf

Idioma

Inglés

N° páginas

246

Encuadernación

Tapa Blanda

ISBN13

9781032310442

N° edición

Big Data Analytics: Digital Marketing and Decision-Making (en Inglés)

Chaudhary Kiran,Alam Mansaf (Autor) · Auerbach Publications · Tapa Blanda

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Reseña del libro "Big Data Analytics: Digital Marketing and Decision-Making (en Inglés)"

Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-making This book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategies Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.