Name: Bold Brand 2. 0: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm. (en Inglés)
Price: 39.89 USD
Availability: InStock
Author: Josh Miles
ISBN: 9780692955901

Formato

Libro Físico

Editorial

Bold Brand 2.0

Autor

Josh Miles

Idioma

Inglés

N° páginas

314

Encuadernación

Tapa Blanda

ISBN13

9780692955901

Bold Brand 2. 0: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm. (en Inglés)

Josh Miles (Autor) · Bold Brand 2.0 · Tapa Blanda

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Reseña del libro "Bold Brand 2. 0: How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm. (en Inglés)"

Bold Brand(TM) is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of professional services and B2B clients. While branding is at its heart a "creative process," for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth. In this book, Josh will walk you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand. So what are you waiting for? Let's go!