Name: Brainjacking. The Science of Influence and Manipulation
SKU: 64823811
Price: 18.23 USD
Availability: InStock
Author: Brian Clegg

portada Brainjacking. The Science of Influence and Manipulation

Brainjacking. The Science of Influence and Manipulation

Formato

Libro Físico

Editorial

Icon Books

Autor

Brian Clegg

Año

2026

N° páginas

288

Encuadernación

Tapa Blanda

Dimensiones

19.8x12.9 cm

ISBN13

9781837731510

Brainjacking. The Science of Influence and Manipulation

Brian Clegg (Autor) · Icon Books · Tapa Blanda

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Reseña del libro "Brainjacking. The Science of Influence and Manipulation"

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.