Name: Brainstorming. A How-To Strategy Guide (en Inglés)
SKU: 63240908
Price: 35.15 USD
Availability: InStock
Author: Anonym

portada Brainstorming. A How-To Strategy Guide (en Inglés)

Brainstorming. A How-To Strategy Guide (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Anonym

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783668918412

Brainstorming. A How-To Strategy Guide (en Inglés)

Anonym (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Brainstorming. A How-To Strategy Guide (en Inglés)"

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Heilbronn University of Applied Sciences, language: English, abstract: In the late 1930s, Alex Osborn was fed up to the back teeth. In the advertising agency BDO, of which he was among the co-founders, there were dozens of meetings which were anything but inspiring; they lasted too long, they were tiring and they also inhibited any kind of creativity. Osborn was aware of these flaws and recalled the 400-year-old Indian method - Prai Barshana - and improved upon it. He named this new technique after this Indian method: "using the brain to storm a problem". Today, brainstorming is one of the most popular methods of idea generating and it is helpful in aiding creativity in business. Through spontaneous expressions within a group, without judgement or critiquing, a large number of ideas are generated and developed in order to solve a specific problem.