Formato

Libro Físico

Autor

Galina Tretyakova

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

Peso

0.12 kg.

ISBN13

9786203307382

Categorías

Música

Brand as a modern communication technology (en Inglés)

Galina Tretyakova (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Brand as a modern communication technology (en Inglés)"

Branding is a highly effective technology for winning and retaining consumers. Branding is the activity of creating a long-term preference for a product, based on the joint enhanced effect on the consumer of a trademark, packaging, advertising appeals, sales promotion materials and other advertising elements United by a certain idea and the same type of design, which distinguish the product from competitors and create its image (brand image). Branding is widespread in industrialized countries, but it is practically not used in domestic advertising practice, which is explained by the lack of developed market relations in Russia during the twentieth century. At the same time, our country's entry into the global economy and the need to achieve a high level of competitiveness have led to a great interest of domestic entrepreneurs, as well as specialists in the field of market promotion of goods and services in the technology of creating effective (strong) brands. The Coco Chanel brand belongs to the category of strong and sustainable brands.