Formato

Libro Físico

Autor

Faseeh Amin

Fayaz Ahmad Nika

Editorial

Pencil (One Point Six Technologies Pvt Ltd)

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

20.3x12.7x0.4 cm

Peso

0.08 kg.

ISBN13

9789356104358

Categorías

Empresa y gestión

Brand Experience & Brand Engagement (en Inglés)

Faseeh Amin (Autor) · Fayaz Ahmad Nika (Autor) · Pencil (One Point Six Technologies Pvt Ltd) · Tapa Blanda

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Reseña del libro "Brand Experience & Brand Engagement (en Inglés)"

Studies in the experience domain are still developing and academicians believe that it needs to be studied in diverse domains to attain its generalization. Literature has identified many important outcomes of brand experience which mostly include loyalty, equity and satisfaction. However, contemporary marketers are looking at engaging their consumers through the delivery of enjoyable experiences. This is for the reason that engaged consumers are extra loyal, buy more and spread optimistic word of mouth about the business. Customer engagement is often accredited to delivering of affirmative and positive experience to the customers. Association between customer brand engagement and brand experience has not been completely explored.