Name: Brand Lady Gaga
SKU: 64821422
Price: 58.54 USD
Availability: InStock
Author: Dr. Kat Nelligan

Formato

Libro Físico

Editorial

Bloomsbury Academic

Autor

Dr. Kat Nelligan

Año

2026

N° páginas

168

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2 cm

ISBN13

9781501371394

Brand Lady Gaga

Dr. Kat Nelligan (Autor) · Bloomsbury Academic · Tapa Blanda

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Reseña del libro "Brand Lady Gaga"

This book is about Lady Gaga’s branding—the stories that inform it and the ideas that shape her public image. Who is Lady Gaga and how does she connect with her fans and audiences via storytelling? These questions guide Nelligan’s discourse and textual analyses of Gaga’s media interviews, product marketing, songs, albums and documentaries to reveal numerous themes and messages that inform her brand. These themes include: stories about monsters, self-love bravery, kindness and pride; distinctive and outlandish fashion and boundary-pushing performance art; LGBTIQA+ activism and support of queer communities; mental-health advocacy and philanthropy (which, as Nelligan shows, is powerfully underpinned by Gaga’s own mental-health challenges); and personal reflections on the significance of family and kinship in shaping her identity as a songwriter and artist. Nelligan demonstrates how Gaga, in a considered yet heartfelt manner, weaves these themes together to form the overarching story of Brand Lady Gaga, offering insights into the star’s extraordinary life and the dynamics of twenty-first-century branding in music.