Name: Brand Management Strategies: Bundle Book + Studio Access Card (en Inglés)
SKU: 49284807
Price: 113.70 USD
Availability: InStock
Author: William D'arienzo

Formato

Libro Físico

Editorial

Fairchild Books

Autor

William D'arienzo

Año

2016

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Blanda

ISBN13

9781501318436

N° edición

Brand Management Strategies: Bundle Book + Studio Access Card (en Inglés)

William D'arienzo (Autor) · Fairchild Books · Tapa Blanda

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Reseña del libro "Brand Management Strategies: Bundle Book + Studio Access Card (en Inglés)"

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury to Mass Marketpresents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand, brand strategy, and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversationsdiscussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes - Test Bank includes sample test questions for each chapter - PowerPoint (R) presentations include full color images from the book and provide a framework for lecture and discussion This bundle includes Brand Management Strategies and Brand Management Strategies STUDIO Access Card.