Name: Brand Shastra (en Inglés)
SKU: 56121834
Price: 25.58 USD
Availability: InStock
Author: Dhar Mainak

Formato

Libro Físico

Editorial

India Portfolio

Autor

Dhar Mainak

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

ISBN13

9780143425700

Brand Shastra (en Inglés)

Dhar Mainak (Autor) · India Portfolio · Tapa Blanda

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Reseña del libro "Brand Shastra (en Inglés)"

What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life?This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues--there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life.Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.