Name: Branding as Communication (Visual Communication) (en Inglés)
Price: 148.70 USD
Availability: InStock
Author: Barnes, Susan B.
ISBN: 9781433128042

portada Branding as Communication (Visual Communication) (en Inglés)

Branding as Communication (Visual Communication) (en Inglés)

Formato

Libro Físico

Autor

Susan B. Barnes

Editorial

Peter Lang Us

Año

2018

Idioma

Inglés

N° páginas

204

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 1.4 cm

Peso

0.46 kg.

ISBN13

9781433128042

Categorías

Arte: aspectos económicos
Antropología social y cultural, etnografía
Ventas y marketing

Branding as Communication (Visual Communication) (en Inglés)

Susan B. Barnes (Autor) · Peter Lang Us · Tapa Dura

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Reseña del libro "Branding as Communication (Visual Communication) (en Inglés)"

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.Providing a comprehensive overview of the branding process - from the creation of brands to analysis of their messages - readers will begin to understand the communicative impact of branding.